The intersection of User Experience Design and Brand Strategy

Date

Friday, November 13

Place

Informatics East, Room 130

Time

1:30 p.m.

Kristian Andersen (http://twitter.com/kristianindy) is the founder and president of KA+A (http://kaplusa.com) a boutique branding and experience design firm that helps companies define, articulate and execute brand strategies and user experiences that drive long-term success.

Kristian’s clients range from venture-funded start-ups to established members of the Fortune 500. During the course of Kristian’s professional career he has consulted in the advertising, entertainment, technology, healthcare, professional services, and communication industries. Kristian routinely serves as an advisor to businesses and not-for-profits looking to strengthen their position in the marketplace through intelligent branding and experience design strategies.

In addition to directing the operations of KA+A, Kristian also serves as a managing partner at Gravity Ventures, an Indianapolis-based, venture fund that makes investments in seed and early-stage companies. Additionally, he has co-founded or invested in several innovative start-ups, in which he serves in various leadership capacities.

Kristian received his B.A. in design from Anderson University and has completed additional study in digital and industrial design at Carnegie Mellon University. In 2005 Kristian was one of forty design executives in the nation who were selected to attend the Harvard Business School Design Leadership Program.